MADigitalProCase Study
$3,771 media cost per signed retainer. Texas MVA. 90 days.
And below, the four reasons that number proves less than it looks like it does.
The engagement
- Vertical
- Motor vehicle accident case acquisition
- Geography
- Texas
- Platform
- Meta
- Duration
- 90 days
- Target
- Signed retainers at or below $3,000 to $5,000 acquisition cost
- Our scope
- Strategy, creative, media buying, reporting
- Not our scope
- Intake, lead routing, case management. All client owned.
Client identity withheld under a white label agreement.
What drove the result
Creative held for a full month without refresh.
Unusual in MVA, where fatigue typically forces rotation inside two to three weeks. The hook was built around qualification rather than payout, which selected for higher intent respondents and slowed decay considerably.
Qualification moved upstream into the form.
Filtering on statute window, treatment status, and existing representation before capture. Raw lead volume dropped. Qualified rate rose enough to more than compensate.
Signed case reporting existed from week one.
Every optimization decision was made against signed retainers rather than lead volume. That is the only reason a defensible cost per signed case figure exists at all.
What this does not prove
Published because you would find it anyway, and because an agency that hides this is telling you something about how it will handle bad news later.
The sample is five signed cases.
Directional, not a benchmark. Anyone who has run MVA knows signed counts at this volume carry heavy variance.
One state, one buyer, one quarter.
No demonstrated repeatability across geographies or across firms with different intake quality.
We did not own intake.
The signed case figure depends on an intake operation we did not control. We can speak to the media side with confidence and to the intake side only as an observer.
No reference call available.
White label terms. We cannot name the client or produce someone who will vouch for this specific engagement.
If a referenceable client is a hard requirement, raise it on the call and we will deal with it directly rather than around it.
Ten years outside legal
- DTC oral care brand scaled from SGD 5,000 to over SGD 100,000 monthly spend across South Asia
- MYR 500,000 peak period revenue at 10x to 20x ROAS, gifting ecommerce
- Multi million dollar nonprofit fundraising with sustained 4x to 7x ROAS periods
- High ticket coaching account taken from 1.5x to nearly 3x ROAS, roughly $100,000 monthly profit
- Approximately twenty accounts in a compliance restricted health vertical, where the restricted category discipline was built
- 25 percent reduction in cost per sale, DTC mattress brand