A decade of paid acquisition, across the hardest categories to advertise in.
Ten years buying paid media across ecommerce, real estate, coaching, fintech, health, and fundraising. Seven-figure monthly budgets, measured to real outcomes, in categories where sloppy spend gets punished fast. If you are trying to scale acquisition profitably, this is the track record behind it.
The habits that scale spend without lighting money on fire.
Across a decade and eight verticals, the pattern that works never changed: measure everything to a real outcome, clear policy before you spend, and build creative that performs inside the rules rather than around them. It is why the accounts scaled instead of stalling.
Regulated by default
Medical aesthetics, DTC health, and fintech all live under platform scrutiny and their own advertising rules. Running them profitably means clearing compliance as step one, not an afterthought.
Attribution, not vanity
Seven-figure monthly budgets do not survive on impressions. Every dollar has always had to trace to a real outcome, which is exactly how we now run to the qualified lead.
Creative that performs in the rules
The hardest categories teach you to build hooks that convert without the risky shortcuts. Those are the same instincts behind every account we run.
Whatever the category
DTC, real estate, coaching, nonprofit, fintech. The platforms and the discipline travel; only the offer and the audience change.
Full-stack paid acquisition, run end to end.
Not one slice of it. The whole machine, from the first research doc to the dashboard you check on Monday morning.
Media buying
Daily optimization, budget pacing, bid strategy, and audience, placement, and creative testing, run across every major platform as one system, not six separate ones.
Creative that converts
UGC, presenter, and pattern-interrupt video plus scroll-stopping statics. Hooks and angles tested at volume and refreshed before fatigue drags the numbers down.
Funnels and CRO
Landing pages, lead forms, and offers built to convert the click you already paid for, not just catch it. The page is treated as part of the ad, because it is.
Tracking and attribution
GA4, Google Tag Manager, the Meta Conversions API, server-side events, and clean Looker Studio reporting. Every dollar traced to a real outcome instead of a vanity metric.
Analysis and scaling
Cohort and channel reads that say plainly what to scale and what to cut, so budget follows profit instead of whatever happens to look busy this week.
Strategy, above the platforms
The growth model itself: positioning, offer, channel mix, and the plan that ties them together. Fractional-CMO depth when you need the thinking, not just the buttons pressed.
You bring the offer. Getting it in front of the right people is my job, not yours.
If you have built a product, a service, or an offer that genuinely works, the hardest part is already behind you. What comes next, the ad accounts, the creative, the tracking, the platforms that rewrite the rules every quarter, is exactly where good businesses stall or quietly burn through their budget.
You do not have to become a media buyer to grow, and you do not have to figure it out alone. A decade across eight industries and seven-figure budgets means that whatever you are selling, the machinery to scale it is something I have built before, many times over.
Bring what you have. I will carry the rest.
Directional numbers, by category.
Figures reflect specific past engagements across agency and in-house roles. Past performance does not guarantee future results.
$160 per qualified lead
A compliant motor vehicle accident engagement in Texas.
10x to 20x ROAS
Peak-period return on ad spend, with accounts scaled roughly 20x in monthly budget.
25% lower cost per sale
Cost per sale cut by about a quarter on a direct-to-consumer brand.
Up to nearly 3x ROAS
Taken from roughly 1.5x to nearly 3x, around $100,000 in monthly profit.
4x to 7x ROAS
Sustained multiple-x return across giving seasons on multi-million-dollar programs.
Regulated, and profitable
Categories where the rules are strict and the margins are thin, run inside the lines.
Real accounts, real numbers, client names redacted.
Screenshots pulled straight from live ad accounts across prior engagements. Identifying details are blurred. Figures reflect specific past engagements and do not guarantee future results.
Where the work has been
A decade of paid acquisition across agency and in-house roles, in the niches above. Specific accounts and figures shared on a call.
Case studies, walked through screen by screen.
Real account recordings from prior engagements, by category. Click any to play.
Recordings from prior agency and in-house engagements, shared as work samples.
A client, on working with me.
A client from a prior engagement, shared with permission.
Muhammad Ali, founder
I have spent a decade running paid acquisition across ecommerce, real estate, coaching, fintech, health, and fundraising, seven-figure budgets measured to real outcomes. Whatever the category, the job is the same: get the numbers to work, and keep them working as the budget scales.
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Ten years of paid acquisition across categories, and a short call to see if it maps to yours. No deck, no hard sell.