SB 37 has been enforceable for calculating. Your firm's legal advertising is now subject to it.
For California personal injury firms running their own paid ads
The ads that win you cases can also get you sued.
Since January 2026, SB 37 puts $5,000 to $100,000 of statutory damages behind a misleading legal ad, and hands consumers a new way to challenge one. Our free 60-second scan shows exactly where your firm stands.
About 60 seconds, mostly one click. No login, no cost, and we never touch your ad account.
Exposure scan · exampleSB 37
$400K to $8M
Theoretical statutory exposure across your live advertising assets.
80 live assets6 of 9 flagged3 clear
60 seconds · no login · from the figures you supply
We build, run, and measure on
Meta Ads●Google Ads●YouTube Ads●Google Analytics 4●Google Tag Manager●Meta Pixel●Conversions API●Looker Studio●Google Ads Editor●Meta Ads●Google Ads●YouTube Ads●Google Analytics 4●Google Tag Manager●Meta Pixel●Conversions API●Looker Studio●Google Ads Editor●
Why firms get exposed
Four ways a firm's advertising quietly becomes a liability.
Most firms are not reckless. They inherit risk from a system that rewards the wrong things, and they cannot see it until it costs them a case or a complaint.
01
You pay for leads, not cases
Shared, low-intent leads that already called three other firms. Cheap per lead, brutal once you count the ones that actually convert. You are renting someone else's traffic and hoping it works.
02
The best-performing ads are the riskiest
The creative pulling the best numbers is run by vendors with no bar exposure, using payout hooks and wreck footage. Copy it and you inherit the risk SB 37 now makes actionable.
03
Nobody connects spend to real results
Money goes out, leads come in, and no one can tell you which ad produced which lead. So budget keeps flowing to whatever looks busy, not what actually performs.
04
You cannot see your own exposure
Every ad you run is public, and a misleading one can now carry $5,000 to $100,000 in statutory damages. Most firms have never once read their own ads against the rules.
Track record
Ten years of paid acquisition, with the numbers to back it.
10 yrsrunning paid acquisition
7-figuremonthly ad spend managed
50+compliant MVA ad creatives
$160media cost per qualified lead, Texas MVA
A decade of paid acquisition across DTC, ecommerce, fintech, retail, medical aesthetics, high-ticket coaching, nonprofit, and legal. The hardest verticals to advertise in, which is exactly where the compliance discipline was built.
The core offer
Beyond the scan, we run the whole thing.
The scan shows you where you stand. When you want it fixed, we make the ad creative, run the campaigns, and keep every one of them compliant, and track them the whole way to the qualified lead.
01
We make the ads
Accident ad creative with the qualifying built in, so the wrong people scroll past before they cost you a lead. No wreck footage, no payout hooks.
Compliant accident creative across formats, matched to how ready the viewer is. No payout hooks, no wreck footage, nothing your bar rules would flinch at.
